Companies invest extended hours time and immense money in designing websites and mobile apps. If SEO is the prime source that can drive traffic to your website, companies may establish the best content team, do your keyword research, put the best of design and images to work hoping for thousands of visitors coming to your page. But if all this fails to produce the desired results, then see and find below some mistakes that damages your SEO efforts.
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<strong>1. Content only based on Keywords:</strong>
keyword stuffing a underhand traffic to fill the website with unrelated content in order to manipulate site rankings in Google search. Lack of quality content might get the website rate low. Google also uses LSI (Latent Semantic Indexing), which searches synonyms for keywords in the page, to throw results on a search. Overuse of certain words may drop the ranking of the website during search.
<strong>2. Plagiarised content or repetitions of content</strong>
Plagiarised content is the worst SEO hierarchy that can cause a serious issue in the website. Be sure to find your website lying in the third-forth page of Google if not then may be Google will de-index the site. There is major drawback when you repeat your content in multiple locations on site. It is imperative to create relevant content to make each page interesting and unique. SEO audits must be done at regular intervals to check any case of copies content. Better you should be alert if someone else is copied yours.
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3. Lack of Analysis to see the conversion rates and height of your website.
Spending extended hours on designing and executing a digital campaign, a follow up analysis should be made for future success rate. One of the biggest SEO mistakes is not measuring the data posts. It shows lack of concentration and objective for business. To measure which phrases are actually performing and giving results, one must set a total conversion targets and monitor on regular growth charts on regular intervals. Configure Google Analytics and Google webmaster for actual analyse the data in detail.
<strong>4. Use of meta tags and common title tags:</strong>
Focussing on meta tags is a old school thing. Meta tags gives you the information about the site and helps when the search engine crawls and indexes the page. But if you don’t know let me tell you that Google actually ignores the meta tags, so too much efforts will be in waste. However, the title tags are displayed everywhere, when bookmarking a page or in sharing tweets do make sure to especially pay attention. Design a unique and effective title tags with important keywords, for the SEO purpose.
Negative feedback comes from the broken links from the viewer as well as search engines. Sites with broken links are downgraded over a period of time in search rankings. In similar effects the non credible sources brings negative confidence to your site. Make sure that your sites is authoritative and blogs boost traffic and rankings. Focus on the basic structure of building the quality and design of the website which will enhance the brand image and better SEO prospects.
<strong>6.Failure to use optimised keywords in content</strong>
Keyword stuffing a wrong method and maybe a crime in itself, it’s a failure to use keyword to optimize the presence of your website. The web in itself provides many keywords suggestions tools and pages which can help you to look at appropriate words for your website which will lead it to delivering high user experience. keeping an eye on your competitors content will relatively help you in updating your own site, ranking it on the top and getting into the limelight all the time.