Customer Experience Design

Looking back at the yesteryears, there was a time when dependency on product quality was everything; it was the foremost success determiner of a business. Highly functional product selling as a marketing strategy was acme. Flip over some annual calendars and the scenario has completely changed. Today, companies are at loggerheads with each other and concentrate on consumer-based preferences and prepare a user-based design to strategise the business. It’s neither a marketing gimmick or a tactic but a real strategy. A congenial Customer Experience (CX) Design helps greatly in understanding the user. It enables them to interact with the brand while purchasing any particular product.

Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.– Steve Jobs

The need
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