MOBILE APP performance nowadays -Importance and why?
Lots of online portal shares the results of researches, that the number of apps available for download in leading app stores is constantly increasing from year to year. Every day a tones of new applications are added to stores and each of them claims to be unique and different in all its aspects. Creators invest money in promotion and make effort to ensure that the application has been popular and useful for a larger amount of user.
In November 2015 there were some 1.8 million apps in Google Play alone, 200 thousand more than in July of the same year. The Apple Store, on the other hand, had gone from 800 apps in July 2008 , the month of its launch, to 1.5 million in June 2015. Apple estimates that, by June 2015, apps from the Apple App Store were downloaded 100 billion times in total. In June 2016 there were 2.2 million applications for downloading in Google Play, not much more than in Apple Store (2 million).
When searched the mobile enterprise applications in the year 2016 is over 830 million and Quality of active users of mobile enterprise application are getting higher from every passing year. It is tough to stay in the market and promote bad-quality mobile product in its competitive environment. It is hard to sell application that does not meet user’s expectations, product with bad performance considering quantity of active users who download the open application every day.
Nowadays it is not a top secret, that it hard to satisfy users expectations of mobile application, than those of web application for several reasons distinguishing these two products. What does a native mobile user expect and how much time he devotes to the Smartphone’s?
90% of time people work with mobile applications and only 10%- with web. In this case we can make a conclusion, that the market of mobile applications is wide and it will make every sense to the struggle for a bench of the market, but you should be attentive, because this market has some other problems.
There is a strategic alliance that more than 20% of downloaded applications are opened by user just once. Over 25% of users abandon the mobile app after just 3seconds of delay. It’s shocking that 48% of users are less likely to use the app again and the goal is to hold the user active for a long time.
If you wish to create a successful app, be ready to work hard, seriously promotion and pay special attention to testing. even a minor defect can cost you a bomb and nullify all your effort in development and promotion. Even slow loading of pages can reject potential users , when user uses the application first baby step is the mobile app get installed and the first impression would be the installation and has opened it at all.
When user has installed application and has opened it at first. First impression after installation is the main one, it literally defines the loyalty of the user towards the app. The basic reason for inactive user would be the speed like speed of uploading the content, how fast the user can click application and find out what it offers. But if the page opening in itself takes like 10 sec then there is no looking back by the user, the user will uninstall the app quicker. you may invest a lot of money in promotion of your product in stores, but it makes no sense after the server responses are too long.
When does application’s performance testing include and what is its goal? Performance testing determines what the performance of the system under normal conditions and under the load is. Check app’s behaviour in critical conditions and use for long term, check if there is an increase in user in terms of performance of the app. Check app’s behaviour in critical conditions and use for long term, check how performance changes if quality of active users increases, if change the intensity of work, the hardware platform. Performance and loading testing means inspection of free memory space and system resources, it also shows neck application’s weak points that influence the app’s work and detects dangerous harmful memory leaks.
SPECIFICS OF HIGH-QUALITY PERFORMANCE TESTING:
- User authorization. It includes database work, in this loading is approximate to reality,
- High-quality of created test scenarios, amplitudinous researching of user behaviours, several user ways on app’s pages, analysis of attendance at certain hours, etc.
- Create unique users with unique logins, passwords, IDs, it would be better if tags and searching words would be different;
- Create Random pauses time pauses between hits is bringing are approximates bringing test execution and test result closer to reality use of application;
- There must be content on pages (add posts to blog, items in catalogue, post and comments in the forum, downloaded images, etc.), tests execution for app that has no content makes no sense.
In conclusion, we can notice , that the great and modern design , good usability, application that is handy and easy to use, investment in promotion – these are not the most important thing for success. Having a good experience of applicant’s work is the key indicator. This means, that performance and time of responses have a key role in the production of a excellent and successful product.