In today’s time when undoubtedly the world is becoming more smarter by using the mobile applications for their living purpose. It can be a shopping, travel or your grocery store online.
Retailers are no longer restricted to their shops but when choosing which way to go, people tend to lose their sight. It’s a dilemma for them to choose between website or mobile application.
In order to make a decision, you have to think wisely, for a retailer, being mobile friendly is not about either of them but a combination of both in building a mobile application with a combination of mobile web page.
Mobile application has the power to achieve success and when it comes to e-commerce then it has to be a hit, when we see statistics we really get to know that it takes lesser time to get success when it is mobile commerce, it is projected that mobile commerce will make up about 45% of all e-commerce deals carried out by 2020 with a sales total of worth $284 billion.
Every retail venture is totally dependent on the satisfaction of the customer, therefore a desirable or fulfilling customer experience is necessary for the success of any retail oriented mobile application. A mobile application has improved customer experience as compared to any other source.
There are things which are so unique for a customer that they feel comfortable and have the ease to access the application.
- Special offers which are made for the customers by sending push-notification.
- There personalized shopping experience.
- Mobile payments option which are extremely easy and safe for the customer.
With mobile application, you get to enable mobile payments and rewards system which actually excites the customer to but the things more and more. Rewards can be on personal details such as location, interests and past purchases is a must.
Mobile applications gives you the world of data analyzing capabilities, if we want to we can also analyze customer data which helps in getting deeper understanding of the customer needs and requirement.
Mobile Web Pros
Mobile application are on verge for e-commerce and local business searches resulting in an actual purchase. There is no question as to the necessity of a mobile website. The advantages includes:
Improved customer experience
Multichannel experience available to shoppers with multi device. Lack of a website for a retailer may result in loss up to 50% of e-commerce.
Wider customer base
Even in the world of smart phone smart people choose mobile web option as compared to shop. Having an easy option for mobile web customers will result in a wider customer base, including inconsistent shoppers.
Websites needs to cater all screen sizes, making it easy for the user to shop without the need for multiple websites for several devices.
Mobile friendly improves search engine rankings, making friendly websites rank higher than those not optimized for mobiles. this will eventually produce more brand visibility for a retailer, and ultimately to sale numbers.
There is no choice left to make a difference between a mobile website or mobile application. When you need a good business you need to have both. Android app development will result in over 60% of mobile users potential customers. Going into iphone app development takes care of the essential better part of the remaining chunk mobile app in the mobile user.
So why not start investing in a mobile app development and get access to the wide customer base in the modern world , while enabling your mobile friendly website for the majority of random shoppers. you will have better exposure and satisfied customers.